And one of the best ways to do this is via organic search - it’s free and it can be an incredible source of potential customers for your business. These days having a beautiful website is not enough - you need people to be able to find it. The second is for your SEO (Search Engine Optimization) or how you optimise the content, and settings of your website to show up on google search Imagine this is happening for your website and you don’t even know it! All of those potential customers disappearing before they’ve even seen what you have to offer. This happens because the images are too large - they haven’t been resized and optimised for the website, and with a slow connection this is exacerbated. You leave and go to another website where the images show up, no problem and you buy your skirt, book your hotel, choose your lipstick from there. You were wanting to buy a skirt but you have no idea what it looks like because the images won’t load.

I’m sure this sounds familiar - you’ve arrived on a web page and all you can see is text… there are spaces for images to be, but they’re not there.

The first (and I would argue, always the most important) is the customer, or visitor experience on your website

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